Micro-SaaS, Shopify Apps, Programmatic SEO with Diego Rios of Markeko

August 3, 2021

Sankalp and I had a fun chat with Diego Rios, who runs Markeko, on his podcast Land the right clients.

We discuss Micro-SaaS, Shopify apps and Programmatic SEO.

Here's how Sankalp summarized our conversation:

It was a really fun talk as we got to reminisce about the days where we built a lifestyle business, worked for just a few hours a week and did not have to worry about things like hiring, investors, moving fast, managing chaos, etc.

Our aim back then was to make $700 per month individually so that we can make a livelihood without doing a 9 to 5 job.

We then talked about how we transitioned into building DelightChat where we leveraged Programmatic SEO to grow our traffic to ~ 15k impressions a day on google search.

We cover these topics in the podcast:

  • Designing your life from Ramen income to bigger problems.
  • Use Google or Shopify autocomplete to come up with product ideas.
  • What is Micro-Saas?
  • Problem > Distribution > Product : we don't write a single line of code until we know the needs/customer.
  • Listen to your customers first before building new features.
  • The best hack is hard work. If you roll the dice enough times, you will get lucky eventually.
  • Programmatic SEO: how to build organic traffic and validate landing pages for B2B.

Listen to it here or the embed below:

By the way, I teach a course called Learn Programmatic SEO to help grow Google search traffic.

Programmatic SEO is a methodical and data-driven approach to finding keywords, understanding user intent and creating dozens or hundreds of pages of content.

Learn how to apply this framework to your business, whether it's ecommerce, SaaS, or even a side project. No prior SEO knowledge required.

Learn more about the course
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