Learn Programmatic SEO

TL;DR Programmatic SEO is a methodical approach to finding keywords, understanding user intent and creating hundreds of landing pages. Learn how you can apply this framework to your business. Get the course on Gumroad.

Hey! This is Preetam, co-founder of DelightChat.

I spent years trying to decode how SEO works. The "expert" advice that I found on the internet was too complex for a complete beginner like me, and so I was forced to find my own path.

SEO is actually simple.

Your job is to understand what people want, and use content to answer their questions.

Really, that's all there is to it. If you're a product builder, then you're already aware of this mindset. Just apply the same thought process, but instead of building features, you write pages.

My experiment with Pain-Point SEO, which helped me nab the top 3 results for "micro saas" on Google (search for it right now and see for yourself), gave me the confidence to try something bolder.

The result?

Growing search impressions for DelightChat from 600/mo to 240,000/mo in 90 days. And we're just getting started!

programmatic seo grow google search traffic
Our story was covered in the Webflow blog.

I've received dozens of Twitter DMs, Emails, and LinkedIn messages since the post was first shared 3 days ago. In fact, someone who is a prospective customer for DelightChat wanted to hire me as a consultant for their brands!

I figured that there's value in my approach, and so I've decided to share it.

About the course

The total course material will be ~1.5 hours.

Why so short? My signature is zero fluff, only actionable advice. Cut the fluff and most courses would be this short.

Course outline

  1. Basics of SEO: Get up to speed with everything you need to know about SEO to get started, in 10 minutes tops.
  2. Programmatic SEO framework: The thinking process (aka creativity) that you need in order to apply this framework to your own business. This will be short.
  3. Case Study 1a: How AirBnB uses this framework to tailor their product to a global audience.
  4. Case Study 1b: How Zapier found 25,000 landing page ideas and scaled to millions in search traffic.
  5. Case Study 1c: How Tripadvisor uses cuisine and location preferences to programmatically generate tens of thousands of landing pages.
  6. Case Study 1d: How Canva understands user intent to create hundreds landing pages for design templates that can be used with their tool.
  7. Case Study 2: A hypothetical case of growing a B2C Ecommerce business that sells Tea Leaves online.
  8. Case Study 3: A hypothetical case of growing a B2B SaaS product that sells Podcast Hosting software.
  9. Case Study 4: A real-world case study of how two B2C SaaS products -  Kapwing and Veed.io - are growing their business using programmatic SEO.

More case studies and real examples, less theory. That's how I believe a lot of people learn best.


  • Action bias: Most people learn by doing. It's optional, but having a real project in mind (if it's already up, great) where you can apply learnings from the course will help you learn faster.
  • Creativity: Take the examples in the case studies, form analogies that cross over to your specific product or niche, and start applying them.


Pricing started at $29 and will increase by $10 as we sell more copies.

  • SOLD: 200 copies @ $29
  • SOLD: 200 copies @ $39
  • CURRENT PRICE: $49 for next 200 copies (142 left)

Course material includes slides and videos with me illustrating all the concepts and case studies. Available immediately after purchase on Gumroad.

Why only $49?

I call it no-brainer pricing. Here's why!

If you follow the course and take action, you'll be generating $1,000s if not $10,000s worth value applying it to grow your own business.

The ROI is 🤩

Ask yourself this question:

Do I care enough to learn about programmatic SEO so as to spend a small amount of time and money that could potentially change the trajectory of my business or career?

Consider this tiny investment towards your long journey ahead as an entrepreneur and marketer.

Special discount: For students, Indiehackers with <$100 in revenue, or if you got affected by the pandemic and are out of a job, write me an email and I'll give you free access to the course.

Why should you listen to me?

I'm told that a little social proof goes a long way.

Webflow published our story:

People are discussing it on and off-Twitter:

Strangers are emailing to ask me to consult:

A lot of people on Twitter find my content valuable:

I previously built SuperLemon, a micro-SaaS, to $25k MRR in 14 months with my co-founder.

That should do it right? RIGHT? Phew :wipes sweat:

I've been sharing real learnings from my journey, whether it was growing DelightChat's search traffic, or growing a micro-SaaS to $25k MRR in 14 months (as a team of 2).

My method is simple - I try stuff, some fail, some work, and I share my takeaways on how you can apply the same in your life, work and business.

Ready to get started?

Let's go 🚀👇