SEO vs Social Media Marketing

October 4, 2020

New: I created a course called Learn Programmatic SEO. Use it to grow your own business using the power of Google Search.

Psst: I have published the results of this experiment after running it for 1 month. Check out my post on Pain-Point SEO.

One of the little things I don’t like about Twitter, or social media in general, is how it demands you to constantly create new content to keep people’s attention.

I understand the value of creating new tweets or instagram posts, sharing ephemeral updates that entertain and engage for a short while and keep your presence fresh in the minds of your audience. That’s how discovery-based social media works.

But I’ll be the first to admit that I’m a fan of things that you can do once, but reap the benefits of again and again, preferably growing over time.

And hence I prefer intent-driven search, because if I can show up for a relevant search and satisfy the searcher’s query well enough with my content, I can reap the benefits of that content today, tomorrow, and into the future. 

I’ve read in theory about SEO for long enough, without ever having practiced it strategically in the long term. One of the growth pillars for DelightChat is based on SEO, so I might as well move on from theory and get started with real world learnings.

My personal blog is the first such long-term experiment. 

I started publishing regularly on June 4, exact 4 months ago. Back then, my blog was to get 50 impressions/day on search results. Today, the average is at 700/day. That’s a solid 14x jump.

Clicks have gone up from 3/day to 30/day, which is a 10x jump. Looks like clicks didn’t grow as well as impressions, perhaps there’s a layer of optimisation that I could look into over there.

I first noticed that my blog was showing up for “micro saas”, “shopify app ideas” and related long term keywords. Back then I hadn’t thought too deeply about it. But I did end up making a page called Habit Tracker App as an experiment, which I published on August 2 (little over 2 months ago).

Since then, my habit tracker landing page has garnered 4,700+ impressions and 239 clicks directly from Google Search. This is completely on autopilot, I’ve never updated the page since I first posted.

June 4-Oct 3 data. Habit tracker was published on August 2.

But the #1 keyword for which my website draws search traffic is “micro saas”. It shouldn’t have taken me this long, but today I’m doubling down on that keyword by creating a dedicated page called Micro SaaS. 

For my page, I did basic research around

  • Which search terms related to “Micro SaaS” is my blog already ranking.
  • What are the suggested keywords and questions that I see when I type “Micro SaaS” on Google.
  • What are the related search phrase suggestions I see from Keywords Everywhere. This tool also helps find search traffic for a search phrase.

Based on this research, I’ve released the first version of Micro SaaS landing page today.

It’s incomplete as there’s several sub-topics to cover, of which I’ve only covered 2 as of today. Over the next week or two, I’ll fill the page with more content, as well as curate links to existing resources wherever I find a relevant high-quality one.

I’ll report back on results in a month.

By the way, I teach a course called Learn Programmatic SEO to help grow Google search traffic.

Programmatic SEO is a methodical and data-driven approach to finding keywords, understanding user intent and creating dozens or hundreds of pages of content.

Learn how to apply this framework to your business, whether it's ecommerce, SaaS, or even a side project. No prior SEO knowledge required.

Learn more about the course
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