Sunday Coffee ☕️ #0004

August 9, 2020

Good morning!

It's been a crazy week.

After the story about our Shopify app went viral on social media, I wrote a follow-up post sharing all the numbers behind it. There were over 200,000 people who saw our story in a span of 4 days, and about 30,000 of them visited this blog and spent an average of 1 minute reading the post.

I've shared minute details in 15 minutes of fame.

Safe to say this is the largest audience I have ever had.

The remainder of the week wasn't spent celebrating success, one tends to get numb hitting milestones and dopamine hits don't cut it anymore. I definitely felt a bigger rush hitting $1000 MRR than the recent milestone.

The remainder of the week was spent in deep introspection.

Somewhere along this adventure, the core principles which we had sworn to hold sacred - do things for fun, learn new skills, prioritise activities that give us happiness and satisfaction - got lost.

Those got replaced by - how do we grow MRR, increase profits, reach new markets, beat competition and the likes. I wrote more about this in The trap and I urge you to give it a read and share your thoughts on this.

In summary, the deep introspection helped me remember that life is more about the experiences, the learning, happiness and satisfaction, than about reaching an arbitrary monetary goal. I'm dodging the trap.

Written this week

The trap

15 minutes of fame

Want to start a business? Try not to do it alone (by Sankalp)

Interesting links from Twitterverse

Search your old tweets on Twitter using this neat trick

Doing feature announcements the right way with @netlify and @cassidoo

A job listing added $2bn to Twitter's market cap

The right approach to building a business

Digital wanderlust

Zakynthos, Greece by @chrisroams

One thought

“Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful [at Apple], that's what matters to me.”

- Steve Jobs

Closing note

114 new subscribers have joined Sunday Coffee since #0003 was sent, taking the subscribers tally to 181. Biggest week ever ha.

To all of you - Welcome to my tiny corner of the whole wide web.

I want to hear from you - What topics interest you that you would like me to write about? It can be about life, or business, or anything else that's interesting and sparks one's curiosity.

I'll be reading your replies.


By the way, I teach a course called Learn Programmatic SEO to help grow Google search traffic.

Programmatic SEO is a methodical and data-driven approach to finding keywords, understanding user intent and creating dozens or hundreds of pages of content.

Learn how to apply this framework to your business, whether it's ecommerce, SaaS, or even a side project. No prior SEO knowledge required.

Learn more about the course
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