Startups take a lot of effort to get off the ground. In a sense you can think of a startup like the launch of a rocket.
To be clear, I’m not making comparisons about how rocket scientists have a 100x harder job, they do. This is an analogy.
There’s a lot of preparation that goes into building the rocket, calculating trajectory, figuring out the right day and time to launch, having a team of trained astronauts to fly aboard the ship.
And even if you get all of this right, a million other tiny things could go wrong because of which the rocket doesn’t make it out of the earth’s atmosphere. Attaining escape velocity requires a lot of initial thrust.
Startups too require a lot of preparation into understanding the market, coming up with a product thesis, finding the right distribution channels, discovering pockets of places to find initial customers, positioning with the right messaging, having a founding team that has the right skillset for the problems. It’s a complex multivariable equation.
Even if you get all these factors right, it takes a lot of time and effort during which not much might seem to happen. But you’re building up momentum to achieve escape velocity.
And it’s worth putting all that effort. It’s worth pushing relentlessly to build up that momentum.
Because once you achieve escape velocity, you make it out of the atmosphere.
And your initial trajectory and effort continues carrying you for a long time.