Sunday Coffee ☕️ #0025

December 6, 2020

Good morning!

Psst. DelightChat is hiring a Senior Frontend Engineer.

Welcome to the 25th issue of Sunday Coffee. That's quarter of a century through!

What do you call a flashback moment but it's actually in the future? I just had one of those imagining writing the 100th Sunday Coffee newsletter, which would be on Sunday, 15 May 2022.

Coming back to the present, things at DelightChat are picking up steam. Our product is almost completely usable internally, and we aim to replace Gmail with DelightChat for all company email use in the coming weeks. Dogfooding ftw!

More interestingly, our distribution efforts are starting to show early signs of traction. The website got 4000+ impressions on Google Search yesterday. One month back, that number was 200. Two months back, it was 20.

That's why when I came across Taylor Nieman's tweet, about distribution vs product, I just had to pen down my thoughts. I also talk about the path we are taking at DelightChat.

👉 Distribution vs Product: What should an early-stage tech founder focus on?

Published by DelightChat Tribe

Sankalp wrote a guide on testing webhooks using netcat and ngrok. He is also planning a series of posts and tutorials for people looking to learn Django. Follow Sankalp on Twitter to stay in the loop!

Akash wrote a post titled Alligator Energy 🐊⚡️. It's about energy and productivity.

Interesting links from the Interweb

Help Deb get to 1000 followers before 2021, and he promises to teach you how to grow your SaaS using the power of content marketing.

Julian gives a high-level view of how customer acquisition works for B2B & B2C businesses.

Google's secret API.

Pat from Starter Story (300k visits from Google search) has launched an SEO course. I bought it already!

If you had to start today, upon which channel would you build your distribution strategy?

Digital Wanderlust

Imagine skydiving and then paragliding against this gorgeous backdrop in Canary Islands, Spain.

Coffee Love

The best newsletters grow via referrals. It's when you like someone's content so much that you share it with your friends, especially those who you think might enjoy the same content.

If you feel that way about my blog and newsletter, tell them about me! You can forward this newsletter or try the share links below.

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If you don't feel that way, well, life is continuous improvements that compound over time. Tell me a tiny way in which I can improve!


By the way, I teach a course called Learn Programmatic SEO to help grow Google search traffic.

Programmatic SEO is a methodical and data-driven approach to finding keywords, understanding user intent and creating dozens or hundreds of pages of content.

Learn how to apply this framework to your business, whether it's ecommerce, SaaS, or even a side project. No prior SEO knowledge required.

Learn more about the course
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