---
title: "Subscription is eating the world"
description: "Subscription is the best business model ever."
source: "Preetam Nath"
canonical_url: "https://www.preetamnath.com/blog/subscription-is-eating-the-world"
published: "2020-06-05"
updated: "2021-01-24"
---

# Subscription is eating the world

Subscription is the best business model ever.

Subscription by definition means recurring. The beauty lies in the details.

You provide value (service) to your audience, and in exchange they pay you (money). If you stop providing value to your audience, they stop paying you.

As a seller, you earn great recurring revenue from customers you acquired in the past. And you are incentivised to keep delivering great service.

As a buyer, you are guaranteed great service. Otherwise you would leave.

It’s a win-win for both the seller and the buyer.

![](https://media.preetamnath.com/post-images/subscription-is-eating-the-world-image-1.webp)

The proof is in the pudding. Compare 10 years ago to today, subscription is eating the world.

> SaaS is the subscription model for software products

> Memberships is for podcasts, newsletters, and communities - digital products

> Subscription boxes is for physical products

I started a subscription business (SaaS) 1 year ago and its been a joy watching the MRR (monthly recurring revenue) grow.

As an entrepreneur, I love seeing my past efforts return compounding results into the future.

I can’t think of a better way to do it than subscription.

## 💬 Discuss on Twitter

[View this tweet on X](https://twitter.com/i/status/1268904489185992704)

---

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## About Preetam Nath

Preetam Nath is an entrepreneur and indie software builder. He writes about building profitable SaaS businesses while leading a good life, from first-hand experience: he co-founded SuperLemon, a WhatsApp plugin for Shopify stores that grew to $25k MRR, and DelightChat, a customer support product for ecommerce and D2C brands.

His website (https://www.preetamnath.com) publishes his blog on business, life, mental models and building SaaS businesses, along with a Micro-SaaS guide, a Programmatic SEO course, and Google Sheets habit tracker templates.

- Homepage: https://www.preetamnath.com/index.md
- Blog: https://www.preetamnath.com/blog.md
- X/Twitter: https://x.com/hipreetam93
- LinkedIn: https://www.linkedin.com/in/nathpreetam/
- Email: hipreetam93@gmail.com

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