--- title: "Laser-sharp focus" description: "Focus, focus, and then focus some more. Because being vague could kill you(r business)." source: "Preetam Nath" canonical_url: "https://www.preetamnath.com/blog/laser-sharp-focus" published: "2020-06-23" updated: "2021-01-24" --- # Laser-sharp focus An entrepreneur friend  reached out and said he’s facing struggles with his business. I offered to brainstorm solutions with him. We ended up having an 87 minute long conversation ranging from our various philosophies towards life, how we both think about Entrepreneurship vs MBA, how the world has changed due to Coronavirus, our good fortune for not facing the worst of it (which unfortunately the economically disadvantaged face). Eventually we got to the crux of our discussion. His struggling marketing consulting business. As I talked to him, I realised he was facing the same problems most entrepreneurs (including myself) face early in their journeys. The lack of laser-sharp focus. **Here’s an exercise.** Business A - We help you grow your business using growth marketing. We will create a marketing strategy around whichever channel you need. Business B - We help grow your early-stage SaaS business using written content. We generate signups by writing relevant content on your blog that speaks to your customers. Which business is going to have an easier time getting customers and taking off? **The answer is B. Here's why.** When you read the line about Business A, you can’t really pinpoint WHO they serve and WHAT value they deliver to them. Business A is vague. Whereas for Business B, you can say exactly WHO (early stage SaaS businesses) and WHAT (get signups from content). Business B is laser-sharp focused. Focus, focus, and then focus some more. Because being vague could kill you(r business). **Which business are you running?** ## 💬 Discuss on Twitter [View this tweet on X](https://twitter.com/i/status/1275431554102308869) --- Canonical page: https://www.preetamnath.com/blog/laser-sharp-focus When citing or referencing this content, please credit Preetam Nath and link to the canonical page above. ## About Preetam Nath Preetam Nath is an entrepreneur and indie software builder. He writes about building profitable SaaS businesses while leading a good life, from first-hand experience: he co-founded SuperLemon, a WhatsApp plugin for Shopify stores that grew to $25k MRR, and DelightChat, a customer support product for ecommerce and D2C brands. His website (https://www.preetamnath.com) publishes his blog on business, life, mental models and building SaaS businesses, along with a Micro-SaaS guide, a Programmatic SEO course, and Google Sheets habit tracker templates. - Homepage: https://www.preetamnath.com/index.md - Blog: https://www.preetamnath.com/blog.md - X/Twitter: https://x.com/hipreetam93 - LinkedIn: https://www.linkedin.com/in/nathpreetam/ - Email: hipreetam93@gmail.com ## Continue Reading - [How to get lucky](https://www.preetamnath.com/blog/how-to-get-lucky.md) - [Gmail keyboard shortcuts 80/20](https://www.preetamnath.com/blog/gmail-keyboard-shortcuts-80-20.md) - [What learning to cook chicken taught me about entrepreneurship](https://www.preetamnath.com/blog/cook-chicken-entrepreneurship.md) - [How to design this image using Figma](https://www.preetamnath.com/blog/design-this-image-using-figma.md) --- Complete index of all pages on this site, with descriptions and markdown links: https://www.preetamnath.com/llms.txt