---
title: "I haven't started my journey yet. How do I plan my 10 year outcome?"
description: "Stop worrying about 10-year outcomes and start focusing on your first 10 users. A reality check on mindset and planning for new entrepreneurs."
source: "Preetam Nath"
canonical_url: "https://www.preetamnath.com/blog/i-havent-started-my-journey-yet-how-do-i-plan-my-10-year-outcome"
published: "2021-02-27"
tags: ["ama"]
---

# I haven't started my journey yet. How do I plan my 10 year outcome?

> *Note: I make minor formatting changes to make the AMA more readable. Everything else is published as-is.*

I'm on the same pre-superlemon journey. Similar background, eg need tech co-founder, ex-SPM at high-scale & successful products (XYZ, ABC (redacted)).

Questions (note: i've read all your blogs already):

**Q1. If having daily full hours, total time I will take to find the right shopify biz-idea? (in build OR buy model. hence existing biz to grow, OR for new biz to start)**

You have a mindset problem. You're somehow looking for a definite answer "total time I'll take to find a biz-idea" for a journey that is completely full of uncertainty.

The answer? You could find your biz-idea in 1 hour, or you might not find it after 100.

The real question is - How much time have you already spent trying to do your research? If it's less than 10 hours, then why are you wasting time talking to me.

**Q2. Businesses to consider if certain that I'm on a 10+ year online-biz journey, BUT I need $3K+ MRR by Month 5 of launch. I will not start this journey if year 1 cannot achieve this.**

Same answer. If you won't start because you want a guaranteed result, then perhaps business is not for you. Perhaps you're used to "do X for Y hours, and Z result is guaranteed."

If that's your mindset, I am sorry but this path will be painful for you.

However, if you're willing to change your mindset, then you will start asking the right questions.

Right questions:

1. Have I discovered a problem that people really face and are willing to pay for?
2. Have I figured out how to reach the first 10 or 100 such customers?
3. Can I hustle and figure out all the nitty gritties as I execute on points 1 & 2?

Now ask yourself - How much time have you spent doing 1 or 2?

**Q3. What should be my 10 yr horizon planning safety nets? before starting this journey, so I know my exit costs. eg tech investments done, tech co-founders, etc**

**Plan** to get your first 10 users.

Your 10 year plans are going to change. Your 1 year plan is going to change. None of those plans matter if you can't find your first 10 users.

---

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## About Preetam Nath

Preetam Nath is an entrepreneur and indie software builder. He writes about building profitable SaaS businesses while leading a good life, from first-hand experience: he co-founded SuperLemon, a WhatsApp plugin for Shopify stores that grew to $25k MRR, and DelightChat, a customer support product for ecommerce and D2C brands.

His website (https://www.preetamnath.com) publishes his blog on business, life, mental models and building SaaS businesses, along with a Micro-SaaS guide, a Programmatic SEO course, and Google Sheets habit tracker templates.

- Homepage: https://www.preetamnath.com/index.md
- Blog: https://www.preetamnath.com/blog.md
- X/Twitter: https://x.com/hipreetam93
- LinkedIn: https://www.linkedin.com/in/nathpreetam/
- Email: hipreetam93@gmail.com

## Continue Reading

- [Extreme Ownership: Everything is Your Fault](https://www.preetamnath.com/blog/extreme-ownership.md)
- [Entrepreneurship is a Lifestyle](https://www.preetamnath.com/blog/entrepreneurship-is-a-lifestyle.md)
- [How to Build a Healthy and Successful Co-founder Relationship](https://www.preetamnath.com/blog/build-strong-cofounder-relationship.md)
- [Start Small](https://www.preetamnath.com/blog/start-small.md)

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